The Challenge

M-Cnatet wanted an atypical video to accompany their track “Kapitler til Glemmebogen”, wishing to avoid the archetypical clichés of the hiphop genre. We worked closely with the group to develop a concept based around a nostalgic universe inspired by the aesthetics of 8 mm film.

Our Solution

We used photographer Jesper Duelund to achieve the traditional and raw effect we wanted. Our choice of format meant it was possible to generate a visual style and feeling that gave associations to bygone media, while still highlighting the contemporary musical genre it needed to represent.

A technique was employed to break down the contrast structure in the black and white footage, before building it up again to give an otherworldly feel. The result is a music video that praises the beauty of destruction instead of creating yet another polished ‘reality’.