The Challenge

Greenpeace were about to launch their new online TV channel, which will be used for live broadcasting and also as a platform for archive footage. Our task was to create an introductory segment that would prefix all programmes, linking viewers with the Greenpeace brand and mission.

Our Solution

We wanted to highlight “the green Greenpeace” and underline their eco-friendly identity. The result was to look at the organisation as an organic entity; one inspired by nature, and to focus the animation on harmonious growth. As the sequence progresses, leaves flourish on screen, quickly building up the Greenpeace logo, which is eventually displayed in full bloom.